0x ROAS
Delivered for a financial services client (Rs 3L spend to Rs 40L+/month)
Decoding the science behind the sale
You focus on the product.We focus onthe profit
The performance marketing agency that runs the entire growth engine for early-stage D2C brands in Pune.
You handle the product. We handle the ads, the funnel, the strategy, and the retention — so your store generates predictable, profitable sales from day one.
9:41
Today · 3 JunLIVE
Today's Sales
₹1,28,400↑ 327 orders · all channels
Sales today
By channel₹1,28,400
Shopify₹38,400
Meta Ads₹30,000
Google Ads₹26,000
WhatsApp₹16,000
Instagram₹12,000
Amazon₹6,000
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Proof
Built on real results,
not promises.
Real numbers from real campaigns. No vanity metrics.
Rs 0L+
Ad spend managed across Meta and Google
0 years
In performance marketing
0+ brands
Hands-on experience across D2C industries
Now applying the same performance marketing playbook to early-stage D2C brands in Pune.
The problem journey
The growth formula lab
The growth formula we run for every D2C brand.
Five elements. One system. One partner. We decode the science behind the sale so your store stops guessing and starts scaling.
Step 01 / 05Research
01Research
Understand the market before spending a rupee.
Most agencies launch ads on day one. We start with research — because spending without strategy is just expensive guessing.
What's included
- Competitor teardown (their site, ads, funnel)
- Brand positioning and USP discovery
- Customer research and survey insights
- CAC and LTV math before we spend a rupee
02Strategy
Build a roadmap that actually makes sense.
A roadmap to ₹X revenue — not a list of random campaigns. We tell you what to do, and what to stop doing.
What's included
- Full growth strategy and GTM plan
- Pricing, offers and bundle strategy
- Channel mix planning
- Tag manager and analytics setup
- Brand identity refresh (if needed)
03Acquisition
Bring qualified buyers to your store.
Informed, profitable, tracked. Not boosted Instagram posts and hope.
What's included
- Meta Ads (Facebook and Instagram)
- Google Ads (Search, Shopping, PMax)
- Marketplace listings (Amazon, Myntra, Flipkart)
- Influencer marketing
- UGC video creation
- Product photography (budget-dependent)
04Conversion
Turn visitors into customers — then repeat buyers.
Most stores leak money at every step. We find the leaks and plug them.
What's included
- Landing page and funnel optimization (CRO)
- Email marketing (welcome, abandoned cart, post-purchase)
- WhatsApp marketing (huge for Indian D2C)
- SEO and content marketing
- Retention and repeat purchase systems
05Scale
Stay on top of it. Every single month.
You won't have to chase us for reports. We bring the numbers, the insights, and the next steps to the table.
What's included
- Monthly performance reports
- Continuous campaign optimization
- Scaling plan as you grow
- Direct WhatsApp and call access
- Guaranteed results
Five elements. One system. One growth partner.
Book a free strategy callThe tool stack
The toolkit behind the formula.
Real tools. Used daily. No vanity logos for show.
Research — The lens
Tools we use to understand the market before spending a rupee.
SEMrush
Ahrefs
Screaming Frog
Google Trends
Google Keyword Planner
Google Forms30 tools. 5 elements. 1 system.
The lab protocol
How we work - the lab protocol.
Five steps from let's talk to you're scaling. No fluff, no surprises.
01Day 1, free
The diagnosis
You book a call. We listen.
We dig into what you are building, where you are stuck, and what success looks like for you. If you already have a website or running ads, we audit them live on the call. By the end, you will know exactly what is working, what is not, and what we would do differently.
No pitch. No pressure. Just a real conversation.
02Week 1
The research lab
You give us the green light. We disappear and dig.
This is where the science begins. Competitor teardowns, customer research, USP discovery, CAC/LTV math. We do not run a single ad until we know exactly who we are talking to, what they want, and what is worth saying.
7 days. Every assumption tested. No guessing.
03Week 2, Day 1
The formula reveal
We present the plan. You decide.
Strategy doc, GTM roadmap, channel mix, budget split, expected timelines laid out on a call. Nothing happens until you say go. The moment you do, we start the same second.
Transparent. Documented. Yours to keep.
04Week 2 onwards
Setup and launch
We build, integrate, and switch the engine on.
Store optimization, tracking setup, creatives, ad accounts, automations, retention flows all built in parallel. When the foundation is solid, the campaigns go live. Not before.
Done right, not just done fast.
05Every day, forever after
The ongoing partnership
You are not a client. You are a partner.
WhatsApp, email, calls, whatever works for you. You will always know what we are doing today, this week, and next month. Detailed monthly reports. Direct access. Real conversations, not status emails.
Reachable. Accountable. Always.
No agencies-in-a-box. No 6-week onboarding. Just a proven protocol, repeated for every D2C brand we work with as their performance marketing agency.
Tharun Duggireddy
Founder · Ads of Stupid
Our Philosophy
Why "Ads of Stupid"?
The name was inspired by a childhood show - Science of Stupid.
The host watched people do wild stunts and fail. Then he would decode the science behind why. Every failure had a reason and it was always physics.
Marketing is the same.
Most brands throw money at ads and hope something works. Boost a post. Copy a competitor. Trust vibes over data. Then wonder why they crashed.
We don't do stunts. We decode the science behind the sale.
No more stupid moves. Just the formula.
Let's Talk
Ready to transform
your performance marketing?
If something here clicked, book a call. We will look at your brand, audit what you have, and tell you exactly what we would do — even if we do not end up working together.